The Hawaiian term of „Aloha“ represents a salute that is well known and adapted all around the world. Talking to people that live on or have been to the Islands of Hawai’i, you will soon find out that beyond that and along with the wisdom values of ‚Ohana’ and ‚Mana’, ‚Aloha’ is an entire way of life pursued by every living organism that is connected to Hawai’i. Literally translated, Aloha means ‚presence of the breath’ but also stands for love, kindness, compassion and gracefulness. The spirit of Aloha reflects the union of all beings and a deep connection with earth. Alongside with those continuously lived values, ‚Aloha a’ina’ – the ‚love for the land’ – is ubiquitous.